You’ve probably seen her somewhere on your timeline giving you good content from every angle. Meet Ashley-Ann Dennis, more commonly known as @_ashleycarla, one of our Social Content and Community Creators here at Yello.

One fun fact about Ashley: 

She is an animal lover! She had started on a journey to becoming a veterinarian. However, after working in the field for a while, she revealed that it was not as fulfilling as she thought it would be. 

So, being a vet didn’t exactly stick, but marketing has for the last five years. Ashley’s marketing career started with an internship for an agency, creating content and doing social media management. Not too long after she fell in love with the content creation process and now does it full-time. 

Since the pandemic, Ashley started to create content for her social media platforms, producing authentic Jamaican lifestyle and travel content under her brand Ashley Carla. 

“I love creating, I love seeing things through my eyes and people always say I view things differently… I can look at something bad and see the beauty in it.”

Today, there is a lot of hype and interest surrounding content creation and social media marketing, however, there are some misconceptions that Ashley wants to clear up.  

“Marketing is a lot of mental work and it is constant … social media is always happening, so you don’t necessarily get a break unless you are sleeping or you’re on an actual vacation.”

Since Ashley started to create content, she has garnered several brand partnerships which she is amazed by since she sees herself as a micro creator. In 2021, Ashley was considered as a creator to watch by Digital Jamaica in the category of Influencer. 

“These two things showed me that I am able to do more than I thought I could.”

During a conversation with Ashley, she shared her secret sauce for creating her content. Ashley stated that she does a lot of research before visiting an area, and she even creates mood boards so that she can conceptualise the vibe that she wants from a specific area. She also finds creative strategies to capture the space, in a way that no one else has ever done, to make her content fresh and distinctive.

To keep up with the content queen, follow her on all socials (linked below).

Author | Ashagaye Mullings

Ashagaye is a Media Practitioner, who is competent in writing, content creation, and marketing. Check out her Instagram here.